Your new reps probably aren't practicing enough, and it's usually not their fault. On most sales teams, role play and coaching depend on one person's calendar: yours, or your sales leader's. When things get busy, practice gets skipped. New reps end up rehearsing the pitch on real prospects instead. The problem isn't rep effort. Ramp-up depends on leadership time you don't have. For our clients, we build custom AI role play simulations from the company's own customer profiles, products, offers, scripts, objections, and top FAQs. Reps log into their onboarding account, practice the pitch, and get coached every time, with no time investment from the owner or the leader. That's an important piece of any sales team's retention system. This week, write down your top five objections and the exact answer you want every rep to give. That's your first role play scenario. If you're building a commission-based sales team and want reps ramping without eating your calendar, schedule a Sales ...