It can take 400 applications to get one commission rep to quota. Most founders recruit like this: post a job, hire one rep, and hope they stick. When that rep washes out a few weeks later, it feels like recruiting failed, or like you picked the wrong person. Usually, neither is the real problem. The math is. In commission-based sales, attrition is built in. For most all-commission roles where reps generate and close their own deals, we typically see 20–33% of onboarded reps stick. At 25%, you need to onboard four reps to keep one. Here's what that funnel looks like when it's working well: 400 applications 80 go through the full recruiting process 8 say yes 4 sign and show up Monday 1 sticks and ramps to quota That's roughly 40 hours of recruiting work for one producing rep, before onboarding even starts. Before your next hire, work backward. How many producing reps do you need, and how many applications does that actually require? If you need help building the recruiting volum...