Your new sales reps are practicing on your real prospects. Most onboarding looks like this: read the script, shadow a few calls, maybe one role play with a busy manager. Then the rep gets leads. So the first time they hear a real objection is on a live call, with a prospect you paid to get. The problem usually isn't talent. It's repetitions. Nobody gets good at handling "we'll think about it" by reading about it. And when role play does happen, the coaching depends on who's running it and how much time they have that day. That's why we built RepCoach AI. We upload a client's scripts, objections, top FAQs, and the types of customers they sell to. New reps practice with AI customers that mirror the conversations they'll have live, and they get coached the same way every time. Try this: write down your five most common objections. Before a new rep takes a live lead, have them handle each one out loud until it sounds natural. Hiring the right reps is only the beginning. If you need ...