📊 WOULD YOU WANT TO SEE ADS WHILE ORDERING AT MCDONALD’S? McDonald’s is building a media network that lets other brands buy advertising across its digital ecosystem, including its app, kiosks, drive-thru screens and other digital displays inside restaurants. The strategy is similar to “retail media,” where companies monetize the audience they already attract. McDonald’s has millions of customers interacting with its restaurants and digital platforms every day, giving advertisers access to consumers at the exact moment they are making purchasing decisions. 📱🍔 The company is testing the model at hundreds of U.S. restaurants and sees advertising as a potential business worth up to $1 billion. Instead of relying only on selling food, McDonald’s can also monetize the attention and digital traffic surrounding those sales. #McDonalds #Advertising #Marketing #Business #Technology