There were far fewer performances of contemporary hits at the 2026 #VMAs than in past years.⁠ ⁠ But some of the artists who did take the stage to play their current singles on Sunday did see some surges in streaming interest following the VMAs, perhaps standing out even more due to the relative paucity of performers.⁠ ⁠ Rising singer-songwriter Sienna Spiro was a big winner from the event, while Madonna also saw gains for both of the songs she performed to kick off the awards.⁠ ⁠ See those streaming gains in Trending Up at the link in bio.