REI BRINGS A NEW GLOW TO MUSINSA BEAUTY IVE’s Rei stepped into the spotlight at MUSINSA BEAUTY Hongdae for a photocall celebrating the beauty retailer’s latest chapter in Seoul’s increasingly influential beauty scene. The appearance also put the focus on rom’u, the Japanese colour-contact-lens label for which Rei serves as muse, following its expansion into MUSINSA BEAUTY through PONPISH. The occasion reflects the changing landscape of beauty retail. MUSINSA BEAUTY Hongdae brings together hundreds of beauty brands in a space designed around discovery, brand experience and contemporary Korean beauty culture. For rom’u, its presence at MUSINSA BEAUTY marks a new physical chapter in Seoul, while Rei represents the brand’s approach to coloured lenses as an element of personal expression. For the photocall, Rei matched the occasion with an immaculate white off-the-shoulder dress, sculpted closely through the waist and falling into a clean midi silhouette. White pointed heels and her soft...