FROM SEOUL TO MILAN: DAILY MIRROR CONQUERS EUROPE
South Korean label Daily Mirror has made a decisive move onto European soil, presenting its S/S’2027 collection at Milan Fashion Week. This is not a vanity project. This is a power play.
Ju Han Kim’s brand has spent the past several years building a reputation that transcends regional boundaries. It is no longer merely the leading Korean fashion house — it is the label that A-list celebrities actively seek out. And in September, Kim executed a double manoeuvre: a triumphant showing at Seoul Fashion Week, followed immediately by a Milanese debut that has the industry talking.
Forget soft romanticism. The new line is engineered for the urban grind. Silhouettes are sharp, purposeful, and carry a youthful energy that doesn’t apologise for itself. This isn’t fashion for the sake of it — it’s fashion with a point of view. The tailoring is architectural, the fabrications are premium, and the styling is unmistakably contemporary. There’s a d...