psssssssttt!!! 👀 wanna know exactly what products are taking over all the cool girls' beauty routines? well, good news for you: you just hit the motherlode. introducing our eighth annual #CollegeBeautyAwards, presented by got2busa, kotexus, and sharkbeauty, spotlighting the best makeup, hair, and skin care products that cut through the incessant gimmicks and manufactured virality to *actually* live up to the hype. this year, we didn't stop at the beauty basics. sometimes, your routine calls for something a little more specific — like a skin tint that'll stay on through back-to-back lectures or a hydrating face wash you can get at the drugstore near campus. that’s why this year's awards are designed to cover the real-life beauty needs on your list. meet the 2026 College Beauty Award winners — chosen by hundreds of our Gen Z readers — and add these new beauty champions to your cart at the link in bio. 🥇