This one might ruffle a few feathers… But it’s not meant that way. Creativity, for me, is all about perspective. If there is one thing I want my writing to do, it’s offer a fresh look at what we’re being peddled online. Personal brand coaching has become one of the internet’s favourite products because insecurity is one of its most profitable business models. While there are some brilliant, recognised, and genuinely clever people sharing their version of personal marketing, there are also a lot of people who, in my opinion, don’t really understand what a brand is, let alone what a human needs. I hope this article makes you smile, laugh, or get a little angry. All are good emotions. They help us develop new eyes and ears. Check it out at the link in my bio made.by.james my friends. Love always, From a guy who is making it up as he goes. But… aren’t we all? - James. 🐜 #fastcompany #branding #creativehumans