This book was a proper team effort. A while ago my pal tyler.at.denik told me, “always make cool stuff with your friends”. I felt unbelievably lucky to get the chance to write a second book, so I held absolutely nothing back. My friends at pennybridge.studio helped bring the layout and visual experience to life and were an absolute dream to collaborate with throughout the process. The crew at lincolndesignco supported me the whole way through too… as always. It’s an honour to be part of that team. Huge thanks as well to heystudio for answering questions and sharing their perspective and experience within the book. And massive love to lisadesignnyc for writing the foreword, and to debbiemillman for contributing such a beautiful letter to creative humans at the end of the book. This thing is filled with the fingerprints of people I deeply love, respect and care about. That makes it even more special to me. —— Pre-order your copy of No Bullsh*t Branding by the end of May to get ...