teamthirteen had outgrown their brand. They were telling everyone else’s stories brilliantly but their own had started to fall behind. They began as a teenage ski crew and grew into something much bigger… a production company built on friendship, adventure, and a slightly rebellious edge that never really left. The shift was about bringing that energy forward. We built a character-led identity that’s simple, bold, and designed to move across all platforms, from social to set. There’s a small detail tucked inside it. The face forms the Roman numeral for 13. Easy to miss, but adds a layer of depth without creating noise. The visual identity system expands into illustrations, animations, patterns, and assets that feel loose, expressive, and human. A world with personality that’s playful in tone and clear in intent. The palette adds energy, the typography is direct. In a space where things can get chaotic, their role is simple… leave the drama on the screen. — If you’re a founder or...