No more obvious logos This was such a fun project for my friends over at wearebrickstop The subtle coffee cups on top of the Lego bricks is a nice nod to the industry without making it overly obvious. We had many ideas originally where we were going to make a Lego head coffee cup but it felt a little too on the nose. I love how dynamic, flexible and fun this little identity is. Super cool, super family oriented and super calm… which was a part of the brief so they disassociated themselves from the chaos of soft play areas. If you want a fun day out… check them out. #logo #logodesigners #logos #logomaker #logoprocess