Balancing a logo can be tough. There are no real rules to this but I personally like to use elements of the logo itself to bring cohesion while I’m working on balance. It won’t work for every logo but give it a go with your next project… it might help. This was a super cool project for ridgefieldplayhouse - we had a lot of fun with this one! Made in the wonderful affinity ⚡️ If you’re a business owner or founder looking to build a brand that scales, head to the link in my bio made.by.james to work with us at the Studio. #logodesigners #logogrid #logobalance #logodesigntips #brandidentitydesign