craftaccords began with a simple shift in perspective: what if your daily drink felt less like routine and more like discovery? Inspired by a mixologist’s approach to composition, the brand reimagines coffee and non alcoholic beverages as layered, sensory experiences that are thoughtfully balanced and intentionally unexpected. Craft Accords embraces harmony, where multiple elements come together to create something entirely new. That philosophy shaped the identity. We created a surreal yet refined world led by a wolf with a flower for a head, riding a tricycle. It is playful enough to spark curiosity, but very intentional in its execution. It acts as an invitation. This is something you are meant to lean into, explore, and experience. Alongside the character, we developed a monogram that functions as a maker’s mark, a coat of arms for a brand that can evolve from beachside mornings in Hermosa to a more elevated evening setting. The colour palette draws directly from Hermosa Be...