A little look at the identity we built for jrobbdesigns Jason Robb specialises in marching band program coordination, visual design, and consultation, creating large scale choreography where timing, movement, and structure work together as one. That thinking shaped the entire brand. We wanted to build something modular and structured, but not rigid. An identity that feels connected and tightly woven, leaving room for expression and energy, much like Jason’s choreography itself. This led to a logo identity designed to flex responsively across different sizes, compositions, and contexts, without losing its structure or clarity. The logo animation brings it all to life. Individual elements move with rhythm and intent, working together to create something unified. It’s inspired directly by the visuals Jason produces for his choreography, visually reflecting both what he does and the level of coordination and experience behind it. This animation is a small part of a wider rebrand, i...