jungleculture.eco was originally conceived to remedy the damage a single plastic straw can do to our environment as Jungle Straws… ethically sourced, reusable bamboo drinking straws. A natural alternative to single-use plastic, and the material that became central to the broader brand. We chose a hand-drawn approach for this one to give the visual identity an organic, tactile feel. Something a little raw and imperfect that runs through Jungle Culture’s range of organic coconut bowls, bamboo cutlery, safety razors, shaving soaps, and more. The designs needed to feel aligned with that honesty and craft. The “Bamboo ‘U’” was super fun to bring into this and adds tonnes of character to the wordmark. Bamboo is a material central to the brand’s story and we wove it into the negative space as a lovely extra little detail. This one is vibrant, playful, and grounded. It celebrates the natural environment and the cultures behind the products, and is still flexible enough to span a wide range ...