A brand is a recognisable reputation. It’s not about fame, attention, or visibility. It’s about reducing risk. We need to be focusing on removing the friction and doubt from our clients’ minds, so when they do reach out to work with us, they have very little reason to say no. It’s never been about more, more, more… it’s been about what friction can we remove so that when opportunities do arrive, there’s more room for them to land. If our jars are full of friction, all the opportunities that come our way will just bounce back out. That’s the economics of reputation. Strong reputation = less friction, more opportunity Weak reputation = more friction, less opportunity Stay punky ✖️ ⚡ ✖️ #creativebusinesses #branding #creativeopportunities #branddesigners #graphicdesigncommunity