This year has been a freaking blur. Lots of travel, collaborations, reflection… and if I’m honest, a lot of twitchy moments that have not always been comfortable. I’ve tried a lot of things this year, and not all of them worked… but that’s okay. Failing is good, as much as I fuc*ing hate it. But… It shows you what is working. For the last decade, I’ve been moving fast and saying yes to every opportunity. It’s been incredibly energising for this idea addict, but also left me feeling a bit ungrounded and sometimes unsure. So, to slow myself down, I decided to write another book. (Yup - doesn’t make sense - more work) But books can’t be rushed. They force you to sit still, be quiet, and think properly…. And I FREAKING love writing. That space to think clearly for the first time in ages reminded me why I do what I do: - To democratise brand design - To help people design their own way - To share an honest, no-nonsense take on what branding really is Those ideas have built every oppor...