In 2026, my new book No Bullsh*t Branding is coming out.⁠ ⁠ I never thought I’d write another book, but here we are… and I’m throwing everything I’ve got into making it the best bloody thing I can.⁠ ⁠ The world of branding has changed. It’s become messy, overcomplicated, and filled with noise. So I’m taking this opportunity to bring it back to the good stuff. To strip it down to what actually matters.⁠ ⁠ This book is about seeing branding through a new lens — one that helps you think, build, and create with clarity. Inside, I’ve shared every framework I use to turn raw ideas into brands that work in the real world. Tools that help you shape your clients’ ideas, and your own, into something people can truly believe in.⁠ ⁠ You’ll learn about The Five Idea Keys, the Reputation Grid, and how to build Minimum Viable Brands (MVBs) that help you and your clients launch, learn, and grow without getting lost in the noise.⁠ ⁠ More than anything, No Bullsh*t Branding is about helping designers st...