Many have asked about how I would balance a logo that has a lowercase type direction. so I dug into my archives and found this beauty for Babybreez You are working with a lot more negative space with a lower case logotype, so you have to optically balance your design and take more care ‘outside the grid’ As the logotype and logo mark were circular I needed to find a way to balance the mark to the ascending and descending elements within the type. By nudging the mark up a tad it allows the whole design to feel more cohesive. Hope this helps team. #logodesigner #logodesigns #logoprocess #logomark #logo #graphicdesign #graphicdesigner #graphicdesigners #logoideas #visualidentity #logotypes #typography #design #affinitydesigner #designer #freelancedesigner