* Bossypants — Tina Fey * Business Plans That Win $$$: Lessons from the MIT Enterprise Forum — Rich Gumpert * It Worked for Me: In Life and Leadership — Colin Powell * Why Women Should Rule the World — Dee Dee Myers * Finding My Voice: My Journey to the West Wing and the Path Forward — Valerie Jarrett * Innovating… Chicago-Style: How Local Innovators Are Building the National Economy — author/editor isn’t legible in the photo * Creative Insight: The Researcher’s Art — Jeffrey F. Durgee * Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising — Lisa Fortini-Campbell * Advertising Cultures — Sean Nixon * BrandSimple: How the Best Brands Keep It Simple and Succeed — Allen P. Adamson * Influence: The Psychology of Persuasion — Robert B. Cialdini #booktok #whatapublicistthinks #brandstrategy #business