The NHL is embracing the Heated Rivalry phenomenon 🏒🔥 The campaign features a series of 60-to-90-second audiobook-style stories available on Spotify. Written and narrated by popular hockey romance authors, the stories feature real NHL players and storylines while adopting the tone and tropes of the romance genre 👀 That said, there is one important distinction: the stories don’t actually feature romantic relationships between NHL players‼️ Instead, the league is using the style of hockey romance to introduce its players, rivalries, and games to an audience that may have discovered hockey through the genre🚨 #nhl #heatedrivalry #offcampus