The proof is in the PLUMP! Our NEW Full Rescue Pump and Plump Primer gives 3X instant volume*, helping lift your roots and give your hair a visibly fuller look. This is all thanks to our lightweight formula featuring ingredients like mineral salt for touchable texture and xylose sugar for heat protection when styling. Pump + Plump Primer vs. non-conditioning shampoo* #Biolage #Newatulta #haircaresecrets #Haircaretips #Haircaremusttry