MW Friday Night Lights Camp Visual Recap - themalik.w — We were commissioned to develop a visual identity and supporting assets for Malik Washington’s “Friday Night Lights” Camp. The goal was to establish a strong branding foundation while creating an atmosphere that felt dynamic, energetic, and immersive. The visual direction was influenced by gritty textures, elements of the Maryland Terrapins’ identity, and The Kozy Studio’s signature touch. We wanted the branding to feel like a football playbook brought to life; raw, intentional, and cinematic. From T-shirts and autograph cards to LED event graphics, flyers, media badges, and more, each deliverable worked together to establish a cohesive visual experience for Friday Night Lights. — #fridaynightlights #malikwashington #eventdesign #visualdesign #graphicdesign