🪜For this project for heathhillgreen (chartered accountants and business advisors) the founder and I narrowed down a number of concepts that would best represent his brand. One of the strongest was a representation of steps, which represented his brand strap line, ‘earn’, learn’ and ‘grow’. In the design, the two H characters are placed on top of one another to form a representation of steps or a step ladder. The symbol is then interwoven with a G shape, the crossbar of which forms the central rung in the step ladder. The three steps represent the three words within the strap line. With a bit of care and attention there’s no reason why a design like this can’t incorporate some kind of meaning. It’ll mean more to the client and help it stand the test of time. 
#casestudy #logodesign #graphicdesign