It took almost three years to launch this logo project, and I’m super proud of the final article. But I definitely got some things wrong with the process. Watch the video for more and project details below! THE BRIEF� winsomeco_official is an independent creative consultancy based in The Woodlands, Texas. Their founder Mike Sims approached me to help him rebrand his new agency with a design that encapsulated the culture of community and meaningful human connection that Winsome Co embodies. The design would need to revolve around themes of connection and attraction. THE SOLUTION �I explored a lot of concepts around magnets and magnetic field lines to represent attraction, only to find out quickly that the nature of field lines requires many of them used together in order to resemble them properly. This led to a far too detailed logo. I worked up a number of abstract concepts in a number of design styles, before I hit the realisation that the design for an electro-magnet and the s...