Digital or physical? More brands are combining digital campaigns with real physical installations. aritzia turned its Super Puff jacket into a giant inflatable in New York, and our CGI films for the collection brought it to life online. Digital built the attention, and the physical install brought people to the store. That’s what we do: we combine digital and physical so each one makes the other stronger. Reach out at hello@whycgi.media #aritzia #whycgi