theglenlivet_us took over New York 馃椊
For its 200th birthday, theglenlivet made its own tartan in the brand鈥檚 signature teal.
In collaboration with the brand, we at why.cgi put it on the city. Lady Liberty, wrapped in tartan. The Brooklyn Bridge, draped in a giant scarf. A New York cab that drives into the pattern and comes out covered in it.
Every frame is real New York footage rebuilt with CGI. That blend of real and built is how we make brands impossible to scroll past.
Reach out at hello@whycgi.media to create your next project with us
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