Behind the scenes of our carolinaherrera 212 Elixir Full CGI campaign 💿🎶 The idea started with one question: How do you visually represent a fragrance that feels like rhythm, nightlife, energy, and a true “party in a bottle”? That’s why we at why.cgi built the entire concept around music and a vinyl player 🪩 Every frame was created fully in 3D, giving us the freedom to craft visuals impossible to achieve in a traditional shoot. The result became one of the best-performing videos on the client’s page, reaching 600K+ views and outperforming most traditional marketing content. Sometimes the strongest campaigns come from the most unexpected ideas. 📩 hello@whycgi.media #carolinaherrera #whycgi