You see it while scrolling on your phone, browsing at the mall and looking at a friend’s outfit – nostalgia is everywhere you turn and it isn’t going anywhere anytime soon. But, does nostalgia mean more today than ever before, and how does a simple feeling hold enough power to impact what we buy, wear or long for? Walk into any store or open social media, and you are sent back in time. People are lined up in Starbucks stores to taste the 2010s again, and brands like Hollister are replicating older collections that represented their peak. This desire to visit the past explains why people are willing to sacrifice routine or quality to participate in that feeling. Clunky digital cameras yield the warmth from being “lived” and “experienced” that accessible phone cameras don’t have. It may seem like a unique preference today, but looking back at pop culture reveals previous generations were just as enamored with their own prior ones. Nostalgic marketing has always existed; what has cha...