A beauty industry veteran with two decades at L'Oréal, Redken, Matrix, and Equinox just solved a problem the entire hair color industry accepted as inevitable — fade. Aditi Sharma, co-founder and COO of Qoat, breaks down the science behind why hair color fades, how she and her team engineered the fix, and what it really takes to launch a beauty product in a saturated market. Plus: how to read beauty product labels like an insider, and her honest take on leaving corporate for founder life. 0:00 Intro — Meet Sharma, Co-Founder of Coat 3:35 Why Your Hair Color Always Fades (The Science) 6:56 How to Actually Read Beauty Product Labels 14:58 Launching a Beauty Brand in a Saturated Market 19:18 From Corporate to Founder: The Leap 23:28 Staying Grounded Through the Hard Parts 28:42 Rapid Fire Round 31:48 Why "Coat" Has a Q, Not a C 🎙️ ABOUT SO SHE SLAYS PODCAST Slaying isn't just a vibe, it's a lifestyle. So She Slays is the podcast for women who have it all together on paper but find the...