Before social media, athletes had to wait for traditional media outlets to tell their story. Today’s athletes don’t need to wait. They use social to tell their story. It’s transformed the industry. In the best way possible. 96/100 #Tweet100 Opendorse #NIL #Endorsements #AthleteMarketing #SportsMarketing #Entrepreneurship #Startup #SportsTech #AthleteTech #NameImageLikeness #AthleteEndorsements #CollegeSports