Lectric eBikes built an integrated marketing system around a simple idea: new technology reaches the mainstream when barriers to adoption are meaningfully reduced. In this episode, Raja Rajamannar sits down with co-founders Levi Conlow and Robby Deziel to discuss how direct customer relationships, influencer marketing and community engagement can bring a nascent product category to a broader audience. #eBikes #Business #Marketing -------- Like this video? Subscribe: youtube.com/Bloomberg?sub_confirmation=1 Get unlimited access to Bloomberg.com for just $1.99 your first month: bloomberg.com/subscriptions?in_source=YoutubeOriginals Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sp...