San Diego Wave FC has built one of the clearest playing identities in the NWSL, and crucial to it was establishing a clear framework. We sat down with Chris Loxston, the club's Technical Director, to find out how his team turned a set of ideas into a working framework, how that framework shaped the search for a new head coach, how it now guides every player the club signs, and the importance of having a technology provider you can trust. Having worked for some of the biggest organisations in football, from the English Institute of Sport to FIFA, before joining San Diego Wave, Chris brings a wealth of experience. In this conversation he breaks down: - Why his team uses the word "framework" instead of "philosophy," and what the difference actually means in practice - How the framework shaped the search that landed on head coach Jonas Eidevall - How the club recruits players against that same framework - Where he sees data, AI and technology heading next in the women's game - The one p...