Where are sports teams still playing it too safe? That's one of the questions I asked Kate Hussmann, Chief Strategy Officer of the Buffalo Bills for the first-ever episode of a new video series i'm launching, Face Time 5! I’m lucky to have conversations like these with friends, peers, and clients all the time through my work at Fresh Tape Media. There are so many smart people building interesting things and shaping where our industry is headed, and I figured it was time to start sharing more of those convos! An actual Face Time. Five questions. Quick conversations. Awesome takeaways. For episode one, Kate and I talked about: → Growing the Bills brand without losing what makes it special → What they absolutely had to get right with the new stadium → Where sports teams are still playing it too safe → What’s harder — coming up with an ambitious idea or actually bringing it to life? That last one is a big part of how we think at Fresh Tape Media... the best work takes both, ambi...