You know the "cater your content to the platform" quote you've heard at every social media conference for over a decade? It's true....but that makes it SO confusing some times. Here's an example: Looking at some recent posts on our IG vs Tiktok for Gondola. NFL Jobs post: decent on IG, BLOWS UP on tiktok. Halloween meme: Meh on Tiktok, BLOWS UP on IG. Videographers post: Fine on Tiktok, solid on IG When you see these trends, do you lean into one? Or keep testing different things, while keeping series alive when they pop? It gets complicated when you want to lean in for the numbers, but you really want to focus on the variety for your brand. Credit to Katjana Burnham for trying different things to see what works.