We asked Ben Wagner, VP, Group Director of Content, Partnerships & Branded Entertainment, to take us inside Digitas Pictures, our branded content studio. 🎬
As traditional studios fund fewer stories, brands have a unique opportunity to expand what’s told, green-lighting films that matter to them and empower their audiences. 🚦✨
Catch Ben’s rapid-fire take on how a story-first strategy can elevate the way brands connect with their consumers.
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