š The Originalā¦
Created for basketball, adopted by the pioneers of streetwear, championed again and again by each generation, the Superstar is the original icon that made a journey from sports to culture. Having launched āThe Originalā campaign earlier this year, the brand with the Three Stripes returns to present the next iteration of its new global platform: shining a light on the trailblazing influence of the Superstar.
Drawing on the iconic silhouetteās legacy of transcending cultural spaces, āSuperstar, The Originalā campaign adopts a living stage as its backdrop. Offering a striking ode to both the original Superstar colorway and its stripped back iconicity, the scene is captured in dramatic high contrast black and white as a cast of heroes show off the magnetism of being anĀ Original Icon.
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šø Photography by Adidas.
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