🏃‍♀️ Strive… Now, after nearly four decades of inspiring athletes* to reach their dreams through “Just Do It,” Nike is reintroducing the iconic rallying cry to a new generation with the launch of its latest campaign, “Why Do It?” Designed to meet young athletes where they are, the campaign reframes greatness as a choice, not an outcome — handing “Just Do It” to today’s generation and emboldening them to write the next chapter. “‘Just Do It’ isn’t just a tagline — it’s a spirit that lives in every heartbeat of sport. It’s the belief that, together, we can inspire, unite and elevate ourselves beyond what we thought possible,” says Nicole Graham, EVP & Chief Marketing Officer. “With ‘Why Do It?,’ we’re igniting that spark for a new generation, daring them to step forward with courage, trust in their own potential and discover the greatness that unfolds the moment they decide to begin.” • 📸 Photography by Nike. • • • #nike #nikeair #airmax #designer #graphicdesign