🏈 Chance… Now, after nearly four decades of inspiring athletes* to reach their dreams through “Just Do It,” Nike is reintroducing the iconic rallying cry to a new generation with the launch of its latest campaign, “Why Do It?” Designed to meet young athletes where they are, the campaign reframes greatness as a choice, not an outcome — handing “Just Do It” to today’s generation and emboldening them to write the next chapter. “‘Just Do It’ isn’t just a tagline — it’s a spirit that lives in every heartbeat of sport. It’s the belief that, together, we can inspire, unite and elevate ourselves beyond what we thought possible,” says Nicole Graham, EVP & Chief Marketing Officer. “With ‘Why Do It?,’ we’re igniting that spark for a new generation, daring them to step forward with courage, trust in their own potential and discover the greatness that unfolds the moment they decide to begin.” The “Why Do It?” campaign kicks off with a bold, cinematic anthem featuring a global cast of Nike athle...