Air India turned 15-year-old Vaibhav Sooryavanshi’s cricket moment into a larger story about India’s next generation and its global ambition.
Through its “Air about India” platform, the collaboration connects a young sporting talent with Air India’s role in carrying India’s aspirations across the world.
It is a reminder that the strongest moment marketing doesn’t just borrow attention from culture, it gives that moment a bigger meaning.
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