Omnicom is restructuring its business after its $13.25 billion acquisition of IPG, with plans to reduce its workforce to around 105,000 employees by the end of 2026. At the same time, the advertising giant is dealing with the loss of PepsiCo’s global media account to Publicis after more than 25 years. The account represents an estimated $1.8 billion in global media spending, with roughly $100 million in agency fees. Now, Omnicom says it is reviewing the loss to understand what went wrong while continuing to integrate IPG, cut costs and pursue new business. #MarketingMentor #Omnicom