You can’t fake culture. Period. If you want people to actually care, you have to invest in authentic storytelling, real relationships, and the community that rides with you. That’s why I’m taking the Great Minds stage at advertisingweek with endorsable.ai #We’re getting into the real work behind building modern brand equity, co-creating with intent, and unlocking what genuine fandom actually means. Catch the session: The Currency of Conviction: When Fandom, Culture, and Storytelling Collide. Let’s talk about how it’s really done. See you there! #AdvertisingWeek #Endorsable #Storytelling #Culture Entrepreneurship GreatMinds