David Aufhauser explains how @pac12 Enterprises centralized the conference’s commercial rights and built a media operation that included seven television networks, a digital network, mobile apps, and thousands of live-streamed sporting events each year.
At its peak, the Pac-12 aired roughly 750 events on television while streaming about 3,000 more across its digital platforms.
Aufhauser joined @WayneKimmelvideos on the SeventySix Capital Sports Leadership Show to discuss innovation across sports, media, and technology.
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