We are all born creative. But from childhood to adulthood, creativity in women halves.* Here, the founders of fragrance houses ellisbrooklyn and bibbi.parfum share how they’re still that girl – the one who trusts her gut, doesn’t ask for permission and lets fragrance take her somewhere unexpected. Learn more at the link in our bio. #MECCAmoment *MECCA commissioned research, conducted by Ipsos, March 2026. Base: n=2,000 nationally representative Australian women aged 16+, Australia.