That classic front cover of FLEX Magazine… On my first trip to California in 1990, I’d put my own stamp on photoshoots. Chris Lund the photographer encouraged me to wear sunglasses as that was the norm back then to make me “look cool.” There was no way that was gonna happen. I wanted these pictures to reflect my personality and training style I guess. I believed that the more raw, the grittier, the passionate the pictures, the more it would capture how I trained and would resonate with my audience. Chris asked what I wanted to do; so I grabbed that 200lb dumbbell and started rowing… that’s how it ended up on the first of many covers for Flex magazine. #MrOlympia #Bodybuilding #Gym #Training #Physique