The NHL is back, which feels like a good time to explain something a surprising number of people don’t know: Fresh Tape is a hockey reference. On New Year’s Day 2017, before FTM existed, our founder Jared Kleinstein was playing outdoor pond hockey in the mountains. He knew he wanted to start a sports creative agency, but still needed a name. While wrapping up that day, he said to his dad: “Is there any better feeling than fresh tape on a hockey stick?” 💡 Fresh Tape 💡 A hockey reference. Fresh content. Video tape. Content that sticks. It was almost annoyingly perfect. Nearly a decade later, hockey has become a pretty big part of the FTM story. We’ve worked on 50+ hockey projects across the National Hockey League (NHL), multiple NHL clubs, Electronic Arts (EA), Bleacher Report, United States Olympic & Paralympic Foundation, and UC Health spanning Winter Classics, All-Star Games, Stadium Series, Stanley Cup Playoffs & Finals, Drafts, Media Days, Olympics, Paralympics, player milest...