Big Ten Conference wanted a modern take on storied tradition for their social graphics package. With this direction, we completely re-imagined their visual presence: A new typography system, a revamped color palette, a massive array of Slate-ready templates for all varieties of conference narratives. 577 assets in all! We’re proud to have built a brand system that can keep up with the busiest conference in college sports. Client: Big Ten Conference Art Director: Brandon Messner Design Lead / Graphic Design: Selena Sun Graphic Design: Ruby Lopez