Choose permanent color when your client wants maximum coverage, a solid result and longer-lasting grey coverage. Choose demi-permanent color when your client wants softer blending, a sheer finish and a more seamless grow-out. The right choice depends on the result your client wants, the percentage and texture of their grey, and how much maintenance they're ready for. Save this guide for your next consultation. #SchwarzkopfUSA #HairstylistEducation