⬇️ Otherwise you are paying a serum to do damage control. * Wear sunscreen every day, including winter and by a window (UVA passes through glass) * Put down the cigarettes * Stop exfoliating until your skin stings * Stay off tanning beds * Use your retinoid consistently instead of restarting it every few weeks An expensive serum cannot outrun daily UV, smoking, or a barrier you have scrubbed raw. UV and tobacco smoke drive the enzymes that break collagen down, and skin that is already irritated cannot tolerate the actives that would help it. Get the basics right and the serum you choose matters far less than the marketing suggests. Which basic do you struggle with most? 🤔 #SkinHealth #SPF #SkinScience #DermTips #SkinAging